This wiki is about new interactive media development and sharing ideas

of knowledge management business

Russi Marinov,

Associate professsor Communication and Information science

http://kmrusi.pbworks.com

Interaction with human digital technologies not only interprets

the texts, but also redefine their meaning. The user becomes

the author of content.

Currently one interactive technology means any technology

based on computer and network communications, leading to 

change  the design of the presentation and  transformers

content into something that serves the interests of consumers

and changing environment.

Interactive communication generates so-called navigational

structures that provide the user a series of response options

and consequences of different solutions of behaviors in the

virtual environment.

Interactive text characteristics 

Type of text:

Static-interactive texts

- content fully programmed, manipulable sequences on level of presentation or surface

Pseudo-dynamic interactive texts

- mainly programmed content, but with certain gaps to be filled by data such as individual user information,

so as to maintain the illusion of adjustability mainly on the level of presentation or surface

Dynamic interactive texts

- content emergent, mainly programmed to adjust the actual rendering of text and content according to the choices and movements of the users

on the level of story content or fabric

New media characteristics:

@ be interactive;

@ using dynamic content;

@ open to share ideas;

@open information platforms; 

@ be mobile;

@ usability;

@ creating new ideas;

@ new technologies is not a threat, but rather an opportunity;

@ communication problems must be define with cooperative participation;

@ using contemporary communication models;

@ developing conceptions and ideas;

@ strategic orientations;

@citizen journalism;

Strategic communications and knowledge-ideas and tendencies